Founded in 2020 by Palvi Virmani and Dheeraj Virmani, Platear Jewels began as an online brand, created from a shared appreciation for refined design, timeless craftsmanship and the quiet luxury of beautifully made jewellery.

Starting online allowed Platear to connect with jewellery lovers beyond geographical boundaries and introduce its distinctive collections to a wider audience. What began as a digital-first vision for thoughtfully designed silver jewellery has evolved into a contemporary jewellery house that brings together design, craftsmanship and individuality. At Platear, jewellery is conceived not merely as an accessory, but as an expression of personality, emotion and enduring style.

As the brand grew, Platear Jewels expanded from its online beginnings into a physical retail experience. In 2023, Platear opened its first brick-and-mortar store in Karnal, creating a dedicated space where clients could experience the collections up close and discover the thought and craftsmanship behind each piece.

Today, Platear continues to build on its online foundation, bringing its collections and design philosophy to a wider audience. Its digital platform allows jewellery lovers to discover Platear from anywhere, explore its carefully curated pieces and connect with the brand beyond the store. It reflects Platear’s commitment to making thoughtfully designed jewellery more accessible while preserving the personal, considered experience at the heart of the brand.

The design language of Platear is rooted in elegance without excess. Clean silhouettes meet intricate details, contemporary forms are balanced with traditional influences, and silver is transformed into pieces that feel both modern and timeless. From everyday signatures to statement creations, every design is created with the intention of becoming part of the wearer’s personal story.

Our collections explore minimalism, symbolism, geometry and the beauty of precious details, with carefully considered use of gemstones and refined finishes. Each piece is designed to transition effortlessly—from everyday elegance to occasions that call for something extraordinary.

At the heart of Platear is a belief that true luxury lies in design that endures.

The same design sensibility that defines the wider Platear universe—an appreciation for natural materials, craftsmanship, proportion and timeless aesthetics—finds its expression in jewellery through a more intimate scale.

Palvi Virmani, an interior designer and creative force behind Platear, brings her distinctive eye for form, detail and composition to the jewellery collections. Dheeraj Virmani, with his entrepreneurial vision and focus on building enduring businesses, complements this creative direction with a strong foundation in craftsmanship, quality and execution.

Together, they envisioned Platear Jewels as a brand that could begin online, evolve beyond trends and remain relevant to a new generation of jewellery lovers.

Today, Platear Jewels continues to grow with a vision to build a distinctive Indian jewellery house with a contemporary global sensibility—one where every collection carries an unmistakable point of view and every piece is made to be cherished.